Sunday, September 18, 2011

With Bold Moves, Subbarao Gets Reddy for Criticism

In his Predecessor's Steps: RBI guv has earned more critics than admirers in the past few months


When career bureaucrat Duvvuri Subbarao took the wheel at Mint Street in September 2008 at a time the financial world was crumbling, the popular belief was New Delhi would get a firm handle on monetary policy. The Lehman Brothers collapse and the 'synchronised' handling of the crisis between the government and central bank strengthened the belief. Three years later and the next crisis possibly round the corner, the story is different. Subbarao has earned more critics in recent months for supposedly killing growth, but a few admirers too for his conviction. Events are unfolding to create a landscape similar to the one that confronted his predecessor Yaga Venugopal Reddy — heaps of criticism for supposedly stifling growth and innovation. 
"It was unnecessary given the sharp deterioration in the global environment and a significant slowdown in domestic activity," said Tushar Poddar of Goldman Sachs after the governor raised policy rates 25 basis points last Friday amid slowing economic growth. A basis point is 0.01 percentage point. 

Industry was not far behind. 
"At a time economic policy should focus on the creation of jobs, it is unfortunate that the economy is being forced into a sluggish growth phase," said B Muthuraman, president, Confederation of Indian Industry. 
Subbarao, who parroted the policy stance of global central bankers during much of his first term, is deviating significantly. Policymakers in devel
oped nations are keeping rates near zero and Federal Reserve Chairman Ben Bernanke has promised to keep it low till the middle of 2013. Most Asian central bankers have left rates untouched this month and Turkey and Brazil have cut interest rates. Subbarao is the odd man out by promising to keep raising rates till prices cool. Many admire his independence. "Subbarao is a pragmatic and astute central banker who has taken independent decisions based on his well-researched conviction," says Madan Sabnavis, chief economist at rating company Care. Warrior Caught in Padmavyuha
"He has recognised inflation as being the single most important malaise afflicting the economy and pursued the goal of increasing rates, notwithstanding the pressures being exercised from different quarters, displaying a lot of character." 
Industry has been seeking a halt to raising interest rates, which started with 'baby steps' in 2010 with the governor's public admission of confusion with reference to his position being similar to a warrior caught in 'padmavyuha', a battle formation that is easier to get in, but difficult to get out. 
The noise was loud enough to force him to declare last November that he would be putting the brakes on rate increases as manufacturing data showed weakness despite climbing prices. Industry and markets cheered, but it was short-lived. 
He abandoned the baby steps for a shock treatment by raising rates 50 basis points in July, double of what the market forecast. "What the RBI will have to consider is that interest rate tightening has not had the desired impact on inflation that we were hoping for. It is having an impact on growth," Kaushik Basu, chief economic advisor to the finance minister, said before the rate hike decision last week. 
The wildly-fluctuating Index of Industrial Production was presented as an argument for a pause. But Subbarao began to dig the surface. The economist in him found that data from the government was unreliable. A new series that was peddled by the government statistics department to be more reliable has been described by the governor as 'analytically bewildering'. 
ASSERTING RBI'S AUTONOMY 
It is not just his monetary policy actions by which Subbarao has asserted the central bank's autonomy. He has spoken out in public on some controversial issues such as the government's inability to rein in fiscal deficit, criticising banks that sold derivatives to unsuspecting customers and steadfastly resisting demands for investing foreign exchange reserves to build infrastructure. 
He has spoken out on other matters as well. "The establishment of a statutory joint committee is itself problematic and raises issues about its potential misuse in ways that impair the autonomy of the regulators," Subbarao wrote 
to Mukherjee expressing his reservations about setting up a council headed by the finance minister to reconcile differences between regulators. But on this, the government ultimately had its way. Monetary authorities, in an unwritten rule, do not comment often about government finances. But in the last few months when criticism mounted on the RBI for raising rates, Subbarao said the government was not helping much to contain prices. In effect, saying that those in glass houses shouldn't throw stones at others. "Beyond the short term, the threat to the independence of central banks emanates from factors apart from public anger... as countries contemplate exit from these expansionary policies, the familiar tensions between monetary and fiscal policies are showing up again," he had said. "Many believe that these tensions are temporary, and will melt away once recovery takes root... that may not well be the case." 
INCREASING TRANSPARENCY 
Transparency is probably a word that does not exist in a central bank's dictionary. The RBI is probably as opaque as most central banks, but Subbarao has taken 'baby steps'. One example is the decision to make public the minutes of the technical advisory committee meeting. It probably may not be as significant as it is in the West due to non-voting nature of the members, but it has helped in at least one way — to show Subbarao does not hesitate to differ. Twice he has gone against the majority view of the advisory committee. The steps towards greater transparency are not surprising given his agenda all along has been "to improve communication" and "de-mystify the office of the governor". 
"Since this governor has taken charge, the language in the policy statements has acquired much greater clarity as has the guidance for future policy actions," says Jahangir Aziz, Asia economist, JPMorgan Chase. 
Ever since taking charge of monetary policy, he knew part of his job was to hold a mirror to the government. "The central bank has performed the role of being an effective counterpoint to the government, which often has to concentrate on short-term objectives," he had said. "The Reserve Bank has been able to take a medium-term view and what is prudent and optimal comes out of this synthesis. We should continue to do that."


SPINNING MONEY ON THE WEB


Seven webpreneurs on how to make the online format work for you


*Figures are business estimates by online research agencies based on the adspend and traffic on the website. The entrepreneurs refused to share actual business figures

Saameer Mody|40 
Location: Mumbai Company: 1takemedia YouTube Channel: youtube.com/1takemedia Business: Distribution of "alternate content" ie. short films, documentaries, indie films, etc 
Started in: 2006; Joined YouTube: 2008 Before Google: Less than 1,500 viewers a day After Google:14 million views, adding 50,000 views a day Service Used: YouTube Partner Programme Money Matters: 9,460 a day* Google Gyan 
"Being online doesn't get traffic. You have to network offline. We are present at all film festivals, take part in seminars and connect via social media"


Rishi Sachdev|27 
Location: Yamuna Nagar Company: Aryan Florist Website: aryanflorist.com Business: Worldwide flower and gift delivery Started in: 2004
After Google: 30-fold increase in order volumes Service Used: AdWords Money Matters: 46,000 a day* Google Gyan 
"Google should keep an eye on clicks from network partners to ensure that they are not spamming to generate more business for themselves. Once you have established your credentials, channelise towards search engine optimisation. The 
idea is to feature on the first page of Google for key search words"


MR Hari |47 
Location: Thiruvananthapuram Company: Invis Multimedia YouTube Channel: youtube.com/indiavideodotorg Started in: 1996; Joined YouTube: 2008 Before Google: Less than 1,000 views a day 
After Google: 50,000 views a day Service Used: YouTube Partner ProgrammeMoney Matters: Earned 25 lakh last year from YouTube alone Google Gyan 
"Google should update their view meter. Their counter for measuring views is not reliable. In certain cases, we know that the video has been watched by more than 1 lakh people but the counter shows 10,000. Using YouTube as the host 
server you save on bandwidth, server and security cost. Secondly, it rids you of all technical hurdles and saves manpower"


Name: Amit Agarwal|34 
Location: Agra Company: Digital Inspiration Website: labnol.org After Google: 4.5 million views a month and 1,25,000 subscribers 
Service Used: Google Adsense, YouTube Partner Programme Money Matters: Few crores per year Google Gyan 
"One area where Google can improve is "support." The premium AdSense partners do have dedicated account managers but the smaller publishers can only reach Google by email or though online forums. Also the YPP is still rela
tively new. Google can help in the training area so that the quality of produced content can get better. They do have initiatives like YouTube Next in the US — maybe they can introduce something similar here"


Amit Bhawani|27 
Location: Hyderabad Company: Digital World Solutions 
Website: 

techadvices.com (tech blog), mastergadgets.com (gadget blog), androidadvices.com (Android blog), helpfulhealthtips.com (health blog), autoadvices.com (auto blog), hyderabadadvisor.com (city blog) Business: Websites and blogs on technology, health, automobiles, city infoStarted in: 2006 After Google: 1.2 million views per day Service Used: AdSense Money Matters: 1.2 crore last year 
Google Gyan 
"Start with a generic brand name even if your blog is a personal blog. It's difficult to pitch a personalised blog 
(with your name) as a viable business brand to get advertisers in the future. Never under estimate the power of your social connections and start sharing your blog content with them which can go viral and help you reach a broader audience"


Hitendra Merchant |39 
Location: Mumbai Company: YoBoHo 
New Media; YouTube Channel: youtube.com/bollywoodbackstage,youtube.com/hollywoodbackstage, youtube.com/desimad, youtube.com/hooplakidz, youtube.com/ anandayoga, youtube.com/aniskitchen,youtube.com/nehabhasin Business: Video content on entertainment, health, cooking, children, etc Started in: 2008 Before Google: 30,000 views After Google: More than 2 million video views per day across 30 channels Service Used: YouTube Partner Programme Money Matters: Approx 30 lakh a month* Google Gyan 
"You'd be surprised as to what can get you more traffic online. For instance, a 
nursery rhyme gets us our maximum hits at 50,000 a day"


Raju PP|29 
Location: Bangalore Company: Techpp Website: techpp.com Business: Personal & 
consumer tech blog Started in: 2007 After Google: 2 million views a month, with 1.23 million unique users Service Used: AdSense Money Matters: 4,60,000 a month* Google Gyan "You have to scale the blog to stay topical. Extend your coverage area"

Custom Search

Ways4Forex

Women of 21st Century

India: As it happens